
Please contact us for more
information:
(281) 494-1515
info@threatanalysis.com
Security Solutions for Strip Shopping
Centers
by
Karim H. Vellani, CPP, CSC
Threat Analysis Group, LLC
(281) 494-1515
www.ThreatAnalysis.com
Download Article in PDF Format
Strip shopping centers face unique threats not common to other properties.
Often considered a safe haven by customers, strip centers contain various types
of businesses and stores that create high traffic levels of both vehicles and
pedestrians. Shopping centers often contain an anchor store which draws the bulk
of the traffic, such as grocery stores and department stores. Grocery stores, in
particular, face numerous crime challenges as they meet many customer needs
beyond groceries.
The two biggest threats to shopping centers are victimization of employees and
customers and the liability associated with such events. The inherent nature of
the facility lends itself to high traffic, because diverse businesses are
located within the center. This high traffic creates an abundance of targets for
criminals. Other factors that can contribute to higher traffic and higher risks
are external payphones, banks and automated teller machines (ATM), and the
location of the center at major cross streets or near highways. These factors
along with other considerations are typically what the real estate department is
looking for when selecting and planning new shopping centers as the factors also
contribute to marketability. Thus, a fine line exists between marketability and
security.
Determining True Risk
Having outlined some of the concerns at strip centers, it should be noted that
the focal point of this article is how to determine the true risk at these
facilities, rather than the reasons for the risk. As such, we turn to the way in
which risk can be determined.
Shopping center managers face a formidable challenge in determining the true
risk at their properties because their addresses are often used by crime
victims, witnesses, and even the police to report criminal incidences. Adding to
this problem is the fact that many people without phones in their residences use
the payphones at shopping centers to report crimes that happened elsewhere. Even
crimes that occur on the public street can get reported using the center’s
address. These issues necessitate the need to thoroughly investigate each crime
of violence to determine the true location.
The most accurate method for determining crime risk at a site is police crime
data, which, not surprisingly, is the most commonly accepted method in court.
This crime analysis methodology far surpasses the reliability of other methods,
such as demographic data and security reports. Crime Analysis, as defined in
Applied Crime Analysis, is the logical examination of crimes which have
penetrated preventive measures, including the frequency of specific crimes, each
incident’s temporal details (time and day), and the risk posed to a property’s
inhabitants.
As an industry best practice, the objectives of crime analysis are:
1. To reduce crime on the property.
2. To evaluate and aid in the selection of security measures.
3. To justify security expenditures.
4. To provide a system of monitoring the effectiveness of security measures.
5. To provide a continual evaluation system of the site’s crime situation.
6. To reduce liability.
Having outlined the objectives of crime analysis, we should take a look what
crime analysis is and is not. Crime analysis is not demographic data that
determines risk for an area using unknown data points and some far reaching
social disorder theory, nor is it data from other unrecognized sources. To the
contrary, crime analysis is based on actual crime data pulled from law
enforcement databases. The difficult part here is accessing those databases from
each and every police department where a store is located. Despite the
difficulty in some jurisdictions, it can be done.
Using Police Data
Given that we now know that crime analysis uses actual crime data, we should
define, step by step, the methodology that is proven, considered a best
practice, and most important, accepted in court. The first step is to obtain the
police department data for each store. This data usually comes in the form of
Calls for Service (CFS), which provide a fairly accurate portrayal of criminal
and other activity and consist of each call to the police to report crimes or
other activity from the location. With this initial data, we can begin to build
our database of crime at each store.
To get to 100% accuracy, we have to go one step further by obtaining the offense
report for each incident that concern us. Offense reports are the written
narrative of a call for service that resulted in an actual crime. Offense
reports are especially important at shopping centers for a number of reasons.
First, it is common for people to use the pay phones at shopping centers to
report crimes that may not have occurred at the store. Offense reports give us
the critical information to weed out those crimes that happened elsewhere.
Second, shopping centers often have inflated crime levels because police
dispatchers and officers use the main address of the shopping center. The police
report will disclose the business where the crime actually occurred. Third,
crimes are sometimes misreported by victims and witnesses. Offense reports
disclose the actual crime, not the reported crime. For example, offense reports
may tell us that a reported robbery from the shopping center was actually a
burglary at an apartment complex across the street.
Analyzing the Information
Once we have our database of actual crimes, we can analyze the specific risk at
each site. There are a number of queries that will assist in creating an
effective security program. The first is a property-specific analysis which
helps us differentiate between crime risks when comparing sites. For resource
allocation, it is imperative that the analysis is focused at the property level.
Given a security budget of $1,000,000 per year, this analysis allows us to
compare risks at each site and allocate accordingly.
The next query is a crime-specific analysis which focuses on the type of crimes
committed on the property. Knowing what crimes have occurred on the property
will aid loss prevention managers in selecting specific prevention measures to
prevent future occurrences as it tells us what particular asset is being
targeted.
Temporal analysis is the third query. This analysis tells us when the risks are
high and helps us efficiently allocate our security resources when threats are
more likely. Various methods for learning a property's crime patterns can be
considered including time of day, days of week, week of month, seasonal trends,
and, on the extreme, crime trends during full moons. Temporal analysis is where
security managers will gain the highest return on investment.
You will find that crime analysis does not stop with these analyses and
applications of security measures, but takes further steps to monitor the crime
situation. Crime analysis continually monitors the crime picture, typically on
an annual basis so we can test the program’s effectiveness and revise if
necessary. Crime analysis makes a static security program dynamic, providing for
change.
Conclusion
A crime analysis case study was recently completed by the author’s firm and is
pending publication in the American Society for Industrial Security’s (A.S.I.S.)
Security Business Practices Reference, Volume 6. The results of the case study
indicated that a sizable return on investment was realized within a year of
implementing a crime analysis program. The first year’s savings, or cost
avoidance, was $9.2 million, or 41% of the security budget. This savings
reflected a number of changes to the security program, but primarily constitutes
the deployment of security personnel during higher risk times. There is another
category of cost avoidance that cannot yet be measured. That category is
generated by reducing crime and avoiding security litigation.
The necessity to develop and maintain a well-balanced security program is
elementary and essential to the protection of customers and other assets.
Crucial to such a program are the balanced applications of crime analysis,
security selection & implementation, and monitoring. In addition, potential
liability can be avoided if management responds appropriately to the property’s
crime experience. Premise security cases are much less supportable if management
conducts crime analysis, anticipates certain activity, and implements reasonable
crime countermeasures.
Like most other tasks that security managers must do, there are two solutions.
The first is to hire, train and supervise a person or team of people to pull the
data from each police department where we have a store. The other option is to
out-source this task. Outsourcing appears to be the most common alternative as
it reduces costs substantially and brings third-party objectivity to the
project. Also, the expertise to conduct crime analysis is somewhat limited given
the high demand for it today.
For further information, please contact
Threat Analysis Group, LLC
(281) 494-1515
www.ThreatAnalysis.com
©2003 Threat Analysis Group, LLC
Download Article in PDF
Format